Though the name itself may seem a bit mysterious, the concept of “Mystery Shopping” is actually straightforward. Also referred to as “Secret Shopping”, “Performance Evaluations”, “Service Checks” and “Frontline Evaluations” to name a few, “Mystery Shopping” allows companies to obtain a “snapshot in time” by trained researchers who know in advance what they are to evaluate. It provides management a method to quickly yet efficiently evaluate their business practices, deliverables, and employees from the perspective of a non-biased consumer.